Durant drops agent and might join Roc Nation Sports

Jay-ZNew York rapper and Hip Hop mogul Jay-Z has hit the ground running in a full sprint when he decided to go into the sports agency business.

Since announcing the start of ROC NATION SPORTS a few months ago, Jay-Z has signed some impressive clients like New York Yankees Robinson Cano, New York Jets QB Geno Smith and star rookie for the WNBA’s Tulsa Shock Skylar Diggins; but if what’s being reported by the Sports Business Journal is true, then RNC will have what is being considered “the goose that lays the golden egg” as a client.

Kevin DurantA source confirmed to ESPN on Friday night that Oklahoma City Thunder‘s All-Star forward Kevin Durant will leave his current agent to join Roc Nation Sports.  Durant doesn’t need a contract agent now because he signed an $85 million extension with the Thunder in 2010 that will take him through the 2015-16 season, but Durant states that he wants to increase his brand ( even though he’s not doing bad being one of the most marketable players in the league with endorsement deals with Nike, Sprint, Gatorade, Skullcandy headphones, BBVA Compass, 2K Sports and Panini America already in his portfolio).

It seems like the parties involved are taking careful steps not to spoil the future venture between Durant and RNC;  Durant is not currently a client and he might wait until Jay-Z sells his small ownership share in the Brooklyn Nets (he owns between one-fifth and one-fifteenth of 1 percent of the team) before signing.  If Jay-Z is just doing marketing work for Durant, he might be able to steer clear of NBA rules that would prohibit him from representing a player and owning a piece of a team.

Jay-z and Durant

Since joining the NBA 6 years ago, Durant has had two agents before planning on hiring RNS as his third.  He’s been represented by Goodwin Sports and recently Landmark Sports.   It should be noted that Roc Nation Sports has a relationship with Creative Artists Agency (CAA) which is a prominent entertainment and sports agency headquartered in Los Angeles.


3 thoughts on “Durant drops agent and might join Roc Nation Sports

    • I agree with you because he has a lot of athletes “financial well-being” in his hands. I think he knows what he’s doing; it’s also reassuring to know they are in partnership with CAA because that is one of the best agencies around. Jay-z is just using his “brand” to pull the clients in and CAA will do all the work.

      • Yeah. I mean the players will get to really know Jay-Z and be more attracted to his talents as a designer and as a musician, but to these players they really need to get their value (in $$$$), so if new teams find Jay-Z not being serious, these players will not be represented well, causing their paydays to suffer.

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