Rajon Rondo is changing his Shoe Game
For the past few years, more and more NBA players have left the sneaker giants and opted to sign deals with Chinese and other overseas companies. The Miami Heat’s Dwayne Wade (Li-Ning) and Chicago Bulls Joakim Noah (Le Coq Sportif) are just a few; looks like The Celtics point guard Rajon Rondo is joining in. Rondo signed with the ever-popular shoe giant Nike in 2008, but it looks like he’s taking his marketing portfolio to another country.
Rajon Rondo has rehabilitated quietly from his torn right anterior cruciate ligament, but could make headlines off the court by potentially changing shoe companies from Nike to Anta, the Chinese company that nabbed former Celtic Kevin Garnett a few years ago.
Celtics blog Red’s Army indicated last month that the company’s official website has a silhouette that looks an awful lot like Rondo. Signs seem to point more and more to a conversion for Rondo. Rondo is continuing his rehabilitation from ACL surgery and is also endorsed by Red Bull energy drink.
Olajuwon brings out the “Dream Shake” shoes
Former NBA MVP and two-time champion Hakeem Olajuwon is set to unveil the first basketball shoes from the DR34M brand. The shoes, also the first from Olajuwon’s “Dream Shake” line, will be revealed at his DR34M Mansion in the NASA area and will reportedly cost $185.
“I’m very happy about it because for many years when I was playing I endorsed many shoe companies and I’ve always wanted to go from scratch, build my own brand; so I went to different sources, looking at the manufacturing, selecting the material, making sure you bring the best product to the market. I’m very excited to unveil the first Dream Shake shoe.”
The Hall of Famer also wants people to know that the shoes aren’t just for basketball.
“What I like about this shoe, it’s not just for the court. It’s designed also to wear with your jeans. It’s really a basketball shoe, but when you put it with your jeans you’re fashionable, so it solves both purposes.”
The NBA looking into changing the NBA Finals format
The league’s Competition Committee voted unanimously to recommend the change from the current 2-3-2 system and owners will vote on it next month at their meetings.
“The idea was raised at the Competition Committee and was well-received and the committee ultimately unanimously voted to recommend the change in format,” NBA spokesman Tim Frank stated
If approved, it hasn’t been decided if the change would begin with the 2014 Finals.
The format was switched beginning in 1985, a recommendation Commissioner David Stern has said came in part from former Celtics boss Red Auerbach to reduce the cross-country trips between Boston and Los Angeles.
Critics argue it gives home-court advantage to the lower-seeded team in Game 5, which is often a pivotal game in a best-of-seven series.
Last season, the Miami Heat became just the fourth team to rally from 3-2 down by winning the final two on their home floor.
All other rounds in the NBA playoffs use the 2-2-1-1-1 format.