The Longhorns really are the “Golden Goose” of NCAA football

Texas Longhorn - Forbes Rankings  released its list of the most valuable college football programs on Wednesday and since 2009, the Texas Longhorns has topped the list.

In order to make this list, here’s the criteria Forbes goes by each team’s value to its athletic department, its university’s academic endeavors, its conference and its school’s local economy.

With revenues of $109M ($34.5M came from ticket sales) and a profit of $82M, Forbes valued the Longhorns (Big 12) at $139 million, nearing 20 percent more than any other team.

Second on the list was Notre Dame (Independent) at $117,  with Alabama (SEC) coming in third at $110; LSU (SEC) and Michigan (Beg Ten) rounding out the top five. The top five teams are also the only other teams valued above $100 million.

I knew the open head coaching spot for Texas was appealing to others because of the money value of the team, but looking at the actual numbers sure put things in a clearer perspective for other coaches in the NCAA….no matter what school you are at.


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