Notre Dame athletics and Under Armour have a lucrative financial union


Under Armour and ND

The 16-year relationship between Notre Dame and Adidas has ended, the Fighting Irish has started a new life with Under Armour.  At a Tuesday press conference, ND athletic director Jack Sawbrick officially announced the all-sport deal with their new apparel supplier that he calls “the largest deal of its kind in the history of college athletics.”

Jack Sawbrick - Notre Dame AD“We are thrilled to announce this partnership with Under Armour.  The most obvious of those relates to quality and quantity of the world-class footwear, apparel and equipment Notre Dame will be able to provide … And in as much as this represents the largest financial commitment ever made by a brand to a university, it will provide the critical resources we need to enable our student-athletes to compete at the highest levels.”

Terms of the deal were not released, but ESPN reported that the 10-year deal is worth approximately $90 million, which surpasses the $82 million mega deal Adidas has with Michigan; rumor has it that the Adidas/Wolverine union is the reason why the Irish went looking for a different suitor for its next contract.  Also included in the deal, UA gives Notre Dame the option to take some of the $90M in form of Under Armour stock.

Notre Dame is Under Armour’s 13th FBS all-school partnership, joining the likes of Auburn, Boston College, South Carolina, Texas Tech and Maryland (Under Armour founder’s Alma Marta).

Kevin Plank

Kevin Plank



“Notre Dame is the standard-bearer of excellence in collegiate athletics and is one of the most recognizable and admired universities in the world,” Under Armour CEO Kevin Plank said at the announcement. “It’s an honor and privilege to have the opportunity to dedicate our passion and innovation for making athletes better into this game-changing partnership.”



I’m not a fan of Notre Dame, but it will be exciting to see what UA will do to the look of the Fighting Irish, we seen what they have done with Maryland and their numerous varieties of uniforms and we can expect that in  South Bend, Indiana.


Can’t wait.


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