The Sacramento Kings unveiled new primary and secondary logos on Tuesday as a part of a preview of the team’s new arena, the Golden 1 Center, which is expected to open before the 2016-17 regular season. The Golden 1 Center will replace the Kings’ current home, Sleep Train Arena, founded in 1988 (as Arco Arena).
“When the Kings moved to Sacramento in 1985, the city was transformed. Today, we aim to do it again” Kings owner Vivek Ranadivé said in a statement on the team’s website.
Getting rid of the black in their logo and using only purple and gray, the Kings’ new logos honor the team’s history while also having a clean and modern look.
The new primary emblem is inspired by the Kings classic logo. It is reimagined to reflect the civic and franchise pride that has lasted and grown for a generation. Now, with a clean, modern look – a reshaped crown, refined basketball and new typeface that puts Sacramento front and center – the new identity draws from the team’s ambitious beginnings and reminds our region and the world that Sacramento is undergoing a transformation.
The secondary logo featuring the lion, pays tribute to the unmatched pride and loyalty of the NBA’s best fans. The “Sac” badge is dedicated to the bold and unwavering devotion the Kings organization has for its city. A new crown logo reflects the rich tradition of the team dating back to its origins, reminding the fanbase and the community of Sacramento that, “we are all Kings.”
The heralding lion crest represents leadership and strength and will be used as the Kings work to make basketball the premier global sport of the 21st century
— Douglas Christie (@TheDougChristie) April 26, 2016
You know the saying “If you look good, you will feel good.” Well, that can transfer into your attitude and performance, but I don’t see that happening unless there’s some major changes in the front office in Sacramento.
The Kings fired coach George Karl after his first full season with the team, setting the stage for the team to hire its ninth coach since last making the playoffs in 2006.
General manager Vlade Divac announced the move a day after the Kings wrapped up another disappointing season with a 33-49 record. Karl was given a four-year contract when he was hired in February 2015 to replace Tyrone Corbin but never worked out and finished with a 44-68 mark.
Mike Malone was fired 24 games into his second season as coach despite a close relationship with Kings star DeMarcus Cousins and some improvement on the court. Corbin took over in December 2014 but lasted just two months before the team turned to the veteran Karl, who has the fifth-most wins all-time with a record of 1,175-824.
But the man who hired Karl, former general manager Pete D’Alessandro, was replaced by Divac a few months after the move. Divac fired one of Karl’s assistants, Vance Walberg, midway through this season and then parted ways with Karl.
The Kings are currently in a 10-year playoff drought; so the new logos and stadium are a step in the right direction, but a strong foundation and stability needs to be built in the front office for a franchise in dire need of some renovation.