The Toronto Raptors has partnered with Sun Life Financial in an agreement for jersey sponsorship starting with the 2017-18 NBA season, when the National Basketball Association will introduce patches on the front of uniforms.
On Thursday, the Raptors announced they will debut the new-look jersey with the Sun Life logo in the fall. The partnership will include increased “support of diabetes awareness and prevention.”
— Sun Life Canada (@SunLifeCA) July 6, 2017
Last April, the NBA Board of Governors approved a plan to feature one small advertisement—2.5 inches by 2.5 inches—on the front left shoulder of every uniform (opposite the Nike logo) for three years. Each franchise is responsible for selling the space itself.
Darren Rovell of ESPN.com reported the Philadelphia 76ers, who became the first NBA team to reach an agreement last May, will get $5 million per season from StubHub. As of right now, the Sixers and Raptors will join seven other teams that will don a patch in 2017 NBA season.
- Minnesota Timberwolves – FitBit
- Cleveland Cavaliers – Goodyear
- Boston Celtics – General Electric
- Brooklyn Nets – Infor
- Orlando Magic – Disney
- Sacramento Kings – Blue Diamond Growers
- Utah Jazz – Qualtrics
* Companies involving gambling, alcohol or politics are not allowed.
Financial details of the contract between the Raptors and Sun Life were not officially released. Rick Westhead of the Sports Network said the deal is worth “more than $5 million per year.”
So far it is estimated that contract between the sponsored companies and the NBA teams are between $4-10 million for 3 years.