The Charlotte Hornets are the latest NBA team to unveil their new Nike uniforms for the upcoming 2017-18 season. There’s one thing different that sets this uniform set from others in the National Basketball Association — their owner’s own logo.
This year the NBA is switching from Adidas to Nike as their official uniform provider and several teams have already shown off their new duds. Adidas didn’t show their logo on the uniforms; Nike, on the other hand, while brandish the icon Swoosh on the front of the jerseys and shorts.
The Hornets will do one better than the other 29 teams in the Asssociation, their uniform set has the Jumpman logo of Nike’s subsidiary, Jordan Brand. The Hornets are owned by Jordan Brand’s namesake, Michael Jordan.
The Jumpman logo has set their trademark on uniforms of several NCAA teams, but it has been confirmed that the Hornets will be the only NBA team that will be using Jordan’s likeness.
Even though the Hornet’s unis have the Jumpman logo on them, the organization is still free to sell the opposite side of the jersey to an advertiser for a patch.